Ryan Perez, founder of Bow Tie Kreative, began his career as a freelancer, working on graphic design for a football player and designing flyers for parties. His involvement in community events and his background in music, including being part of a positive hip-hop group, led him to learn video production and promotion. He went on to create a YouTube channel with over 4 million views. After working for a marketing company, Perez decided to start Bowtie Creative, utilizing his diverse skill set and unique branding with Bow Tie .